Clientele often inquire how we conduct
our research. First-class keyword research requires ingenuity,
a broad diversity of tools, and a regimented procedure. It furthermore
takes a lot of data, from many sources, and a method for integrating
all that information into a unified keyword plan.
Here's a concise summary of what goes into our reports:
Step 1: Client Intake
We hold all received orders for at least four hours to permit
our customers to put forward extra information. The majority of
our customers take advantage of this, to inform us concerning
their business, their priorities, their goals, and their competition.
We frequently get in touch with our customers with questions at
this phase - the more information we have, the more successful
we can be.
Step 2: Brainstorming
As soon as our work begins, we employ a diversity of research
tools and techniques to better recognize the "keyword space"
for every customer. Our tools for brainstorming comprise search
engines like Altavista & Teoma (which present "connected
searches" to assist in developing concepts), the forever
handy dictionary/thesaurus reference set, a keyword spider to
inspect competing sites, and customer-focused websites like discussion
Step 3: The Target List
Our objective throughout this stage is to grow an extensive inventory
of concepts, keywords and search terms as the foundation for additional
research. If we've completed our job well, we will have defined
the main categories of keywords for our customer. Characteristically,
we finish up with a list of approximately 50-100 search terms
and concepts at this stage.
Step 4: Wordtracker Research
Now it's time to dig deep, so we log onto the Wordtracker system.
Wordtracker has a record of about 400 million searches, taken
from the last two months' usage of the Dogpile and Metacrawler
search engines. Their tools (lateral search, thesaurus, comprehensive
search, and compressed search) permit us to enlarge our keyword
list, frequently to quite a few hundred search terms.
Step 5: Sleep On It!
Yes, one of the most significant fundamentals of good keyword
research is sleep. As soon as we believe we've found everything
worth looking for, we like to sleep on it. There is a better than
zero possibility that we'll discover more in the morning! Even
though we from time to time do take "rush orders," it's
hard to feel convinced about the result when we skip this step.
Step 6: Prepare Final Report
Lastly, after finishing our keyword search, we merge all of our
data sources to produce a completed report. Wordtracker provides
popularity counts for all search terms, Google competition data,
and bids from Overture. Alexa's paid data services are used to
gather link popularity information about competing sites. Market
share estimates and click-through rates come from our own research.
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