How
do I set up the most effective campaign for optimization?
In order to set up the most effect campaign for optimization, sufficient
data is the key. In order to generate enough data it is best you
select all channels (feel free to exclude some channels that doesn’t
pass your corporate ethnics such as adult and gaming if you are
in the business category), as much keywords as possible as well
as all the countries that will benefit from your product or service.
You might wonder how is this campaign targeted, but you’ll
also be surprise other categories that you never thought about ,would
be also interested in your service and you will be able to see it
in your report. Also make sure that the daily limit you’ve
set up your campaign will allow the campaign to run 24/7 for at
least the first week if budget permits. This approach will let you
get a thorough analysis of all the audiences and their behaviors
at different time of the day.
