People always say pictures are worth more than a thousand words,
and this is the case with graphical banners it has to be eye-catchy
enough to draw the attention of the visitors. It is up to the
advertisers to display what they would like within the graphical
space that can they want, including logos and photos, in various
sizes. These ads complement the publisher pages esthetically and
blend in contextually.
When the user click on the graphical banner they should land on
another page that the advertiser set up to address more information
about the product/service and what they would like the user to
do.
Graphical ads allow you to say it in pictures to boast a higher
viewer retention rate than radio or television. Advertisers show
whatever image they want, including logos and photos, in various
sizes. These ads complement the publisher pages esthetically and
blend in contextually.