There are a number of factors that will contribute to conversions
here are some that you can consider:
Narrow audience: did you set up the campaign
so that it too targeted?
In order to set up the most effect campaign for optimization,
sufficient data is the key. In order to generate enough
data it is best you select all channels (feel free to exclude
some channels that doesn’t pass your corporate ethnics
such as adult and gaming if you are in the business category),
as much keywords as possible as well as all the countries
that will benefit from your product or service. You might
wonder how is this campaign targeted, but you’ll also
be surprise other categories that you never thought about
,would be also interested in your service and you will be
able to see it in your report.
Duration of the campaign: did you give the
campaign a sufficient time frame to generate the sufficient
data
Depending on the daily spending of the campaign, the suggested
time frame to generate sufficient data is approximately 1
week
Daily limit: Does your daily limit allow
for the campaign to run 24/7
Make sure that the daily limit you’ve set up your
campaign will allow the campaign to run 24/7 for at least
the first week if budget permits. This approach will let
you get a thorough analysis of all the audiences and their
behaviors at different time of the day in which it will
give you a better analysis on how users react to your ad...
Market Message: did you present your message
clearly, providing the user with what you are looking for them
to do?
Land page accessible: check your landing
page to ensure that it is accessible
Pixel code implementation: make sure the
pixel code is implemented properly