How come I’m not getting any conversions?

There are a number of factors that will contribute to conversions here are some that you can consider:

  • Narrow audience: did you set up the campaign so that it too targeted?
    • In order to set up the most effect campaign for optimization, sufficient data is the key. In order to generate enough data it is best you select all channels (feel free to exclude some channels that doesn’t pass your corporate ethnics such as adult and gaming if you are in the business category), as much keywords as possible as well as all the countries that will benefit from your product or service. You might wonder how is this campaign targeted, but you’ll also be surprise other categories that you never thought about ,would be also interested in your service and you will be able to see it in your report.
  • Duration of the campaign: did you give the campaign a sufficient time frame to generate the sufficient data
    • Depending on the daily spending of the campaign, the suggested time frame to generate sufficient data is approximately 1 week
  • Daily limit: Does your daily limit allow for the campaign to run 24/7
    • Make sure that the daily limit you’ve set up your campaign will allow the campaign to run 24/7 for at least the first week if budget permits. This approach will let you get a thorough analysis of all the audiences and their behaviors at different time of the day in which it will give you a better analysis on how users react to your ad...
  • Market Message: did you present your message clearly, providing the user with what you are looking for them to do?
  • Land page accessible: check your landing page to ensure that it is accessible
  • Pixel code implementation: make sure the pixel code is implemented properly

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