Cost Metrics ~ the unit prices that you have available
on your network (CPV, CPC, CPM)
Cost Per Click (CPC) ~ once the user clicks
on the banner, the advertiser will be charged for the click.
Cost Per Visit (CPV) ~ once the user sees the
ad, the advertiser is charged for the visit
Cost Per Thousand Impressions (CPM) ~ once the
ad is listed one thousand times, the user is charged
Landing page ~ the page the user will land on
when the user clicks on the ad
Creative/Advertisement/Landing page ~ the ad
that the advertiser would like to use for their campaign
Contextual Advertising (content target) ~ Clicksor1stMarketingTraffic
is a contextual network in which your ads will be placed on websites
‘in context’ of the products and services you are
promoting/selling
Frequency Cap (Unique Cap) ~ The number of times
an ad can be delivered to the same user in a given time period.
Controls by IP address from i.e. 1/12 means the same user with
the IP address will be able to view your ads twice in a day
Daily Limit ~ the dollar amount that the user
would like to spend in a day
Exlimit ~ when the campaign has set a daily
limit and the daily limit has been reached for the day
Low Balance ~ when the campaign has ran out
of funds
Conversions ~ qualifying actions that the advertiser
will gain a return such as sales or registrations
Discrepancy ~ a difference between conflicting
facts usually between a third party system and our reporting system
Adware/Spyware ~ applications installed on a
user’s computer without the user knowing, which monitors
the behavior of the user and display relevant ads (We don’t
use adware/spyware)
Above-the-fold ~ the area that the user sees
on a website without having to move the cursor (the most eye catching)
Click Through Rate (CTR) ~ the numbers of click
divided by the impressions of the ads, in percent
Click Validation System ~ our database would
scan every click of a campaign to ensure that all the clicks are
human generated and not artificially generated, all suspicious
clicks will be return back to the advertiser’s account
Bidding Rate ~ the rate the user is willing
to pay for in order to have their ad listed under a specific keyword/category
Auction Model ~ the users will have a chance
to uniquely bid for a specific keyword/channel in which the higher
they place their bid the higher the placement and frequency their
ad will appear
IP address ~ the unique address assign to every
computer that goes online (like your physical home address)
Cookie ~ a piece of memory which has a small
file size in which it will remember small pieces of information
such as username, password etc. (i.e. hotmail asks if you would
like to remember your username and password if you checked yes
the information is stored as a cookie in your computer.)
Cost per Action/Lead (CPA/CPL) ~ model in which
payment is based solely on qualifying actions such as sales or
registrations.
Campaign ~ The process of planning, creating,
buying and tracking an advertising project from start to finish
and all the components related to it.
Geo-target ~ enables targeting based on country
locations of users