What are some terminologies I should know?

Cost Metrics ~ the unit prices that you have available on your network (CPV, CPC, CPM)

Cost Per Click (CPC) ~ once the user clicks on the banner, the advertiser will be charged for the click.

Cost Per Visit (CPV) ~ once the user sees the ad, the advertiser is charged for the visit

Cost Per Thousand Impressions (CPM) ~ once the ad is listed one thousand times, the user is charged

Landing page ~ the page the user will land on when the user clicks on the ad

Creative/Advertisement/Landing page ~ the ad that the advertiser would like to use for their campaign

Contextual Advertising (content target) ~ Clicksor1stMarketingTraffic is a contextual network in which your ads will be placed on websites ‘in context’ of the products and services you are promoting/selling

Frequency Cap (Unique Cap) ~ The number of times an ad can be delivered to the same user in a given time period. Controls by IP address from i.e. 1/12 means the same user with the IP address will be able to view your ads twice in a day

Daily Limit ~ the dollar amount that the user would like to spend in a day

Exlimit ~ when the campaign has set a daily limit and the daily limit has been reached for the day

Low Balance ~ when the campaign has ran out of funds

Conversions ~ qualifying actions that the advertiser will gain a return such as sales or registrations

Discrepancy ~ a difference between conflicting facts usually between a third party system and our reporting system

Adware/Spyware ~ applications installed on a user’s computer without the user knowing, which monitors the behavior of the user and display relevant ads (We don’t use adware/spyware)

Above-the-fold ~ the area that the user sees on a website without having to move the cursor (the most eye catching)

Click Through Rate (CTR) ~ the numbers of click divided by the impressions of the ads, in percent

Click Validation System ~ our database would scan every click of a campaign to ensure that all the clicks are human generated and not artificially generated, all suspicious clicks will be return back to the advertiser’s account

Bidding Rate ~ the rate the user is willing to pay for in order to have their ad listed under a specific keyword/category

Auction Model ~ the users will have a chance to uniquely bid for a specific keyword/channel in which the higher they place their bid the higher the placement and frequency their ad will appear

IP address ~ the unique address assign to every computer that goes online (like your physical home address)

Cookie ~ a piece of memory which has a small file size in which it will remember small pieces of information such as username, password etc. (i.e. hotmail asks if you would like to remember your username and password if you checked yes the information is stored as a cookie in your computer.)

Cost per Action/Lead (CPA/CPL) ~ model in which payment is based solely on qualifying actions such as sales or registrations.

Campaign ~ The process of planning, creating, buying and tracking an advertising project from start to finish and all the components related to it.

Geo-target ~ enables targeting based on country locations of users

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