How long
should I wait before optimizing my campaign?
It all depends on the campaign delivery, conversion value, and duration
as there should be sufficient data generated before you start optimizing
the campaign. It is suggested that you should at least 250,000 to
500,000 impressions, with a good amount of conversions with duration
of at least 1 week before you can optimize your campaign more effectively.
You don’t want to start optimizing the campaign when there
isn’t sufficient data, as it will have a negative impact on
your campaign.
