1stMarketingTraffic is based on an auction model, which means that
you are bidding with other advertisers over the frequency you would
like your ad to be displayed. The higher you bid, the higher the
placement or the frequency your ad will appear. All the keywords
and categories that you would llikelike your ad to be targeted for
will indicate the top 5 average rate other advertisers is bidding
and from the information you can decide what bidding rate you would
for the specific targeting.