Rich media banners provide you with a way to present additional
content and interaction within traditional ad sizes. With the technologies
now available, rich media banners offer a great deal of flexibility
and creative latitude in banner design.
Over the past few years rich media has proven to be extremely effective
and the click through rates is amongst the highest in the online
advertising industry. Rich media is usually designed in flash and
because of the powerful features that Flash has it can combine quality
graphics with sound and fantastic animation. This allows the advertiser
to really get attention focused on the user. On click or mouse over
actions also allows for more functionality and all of these can
ensure good click through ratios. Java, JavaScript and DHTML can
also be used for rich media but we recommend the use of Macromedia
Flash.
